EnglishAs the fashion industry accelerates its transformation towards sustainable development, material innovation has become the key to breaking through the bottleneck of the industry. Hacci Fabric, an environmentally friendly fabric blended from recycled polyester fiber and natural plant fiber, is becoming an important carrier for designers and brands to practice sustainable fashion due to its low carbon footprint and recyclable characteristics.
Technology-driven: Full-cycle carbon reduction from raw materials to production
Hacci Fabric's core competitiveness stems from its dual innovations in raw materials and processes. Its recycled polyester fiber is extracted from recycled plastic bottles, and molecular-level regeneration is achieved through chemical depolymerization technology, avoiding the loss of fiber strength caused by traditional physical recycling; natural fibers use organically grown flax, and the planting process reduces water consumption by 60% compared to traditional cotton. In the production process, Hacci introduced waterless dyeing technology, using supercritical carbon dioxide instead of chemical dye solvents to reduce carbon emissions in the dyeing process by 78%.
Design empowerment: building a circular fashion system
The physical properties of Hacci Fabric make it perfectly adapted to the circular economy model. While maintaining the strength of the fabric, its blended structure can disassemble and recycle polyester and plant fibers through patented separation technology to achieve a closed-loop material cycle. For example, Italian brand Materia Prima uses the detachable clothing series developed by Hacci. Consumers can send old clothes back to the brand, and the disassembled fibers can re-enter the spinning process. This design thinking not only extends the product life cycle, but also reshapes consumer value through the concept of "clothing as a material library". Data shows that the secondary utilization rate of clothing brands using Hacci Fabric has increased to 73%, significantly higher than the industry average of 13%.
Consumer mobilization: Establish a transparent traceability system
The sustainable value of Hacci Fabric ultimately needs to be commercialized through consumer cognitive transformation. The blockchain traceability system it uses allows users to scan clothing labels to view the full process data from plastic bottle recycling to garment factory delivery, including visual indicators such as carbon emission reduction and water resource conservation. In the Hacci series launched in 2023, the American outdoor brand Patagonia accessed the carbon points reward mechanism through the APP: every time consumers purchase a piece of Hacci clothing, they can accumulate corresponding carbon points to exchange for maintenance services. This strategy of monetizing environmental performance has increased the repurchase rate of the series to 41%, proving that sustainable products are also competitive in the market.
